ARCHITECTURAL CONCEPT AS THE METHODOLOGICAL BASIS OF ARCHITECTURAL DESIGN ACTIVITY

Abstract

This article investigates the conceptual foundation of an architectural project as a key determinant of the integrity and quality of architectural solutions. The architectural concept is interpreted as the intellectual core that structures the relationship between function, form, and artistic expression in contemporary practice. The study employs a systematic literature review, comparative analysis of architectural projects, and in-depth case studies from Kazakhstan and international contexts. The research synthesizes recent scientific discourse on conceptual design, including cognitive approaches, generative artificial intelligence, and socially oriented design methodologies. The analysis identifies major trajectories in the evolution of conceptual design and substantiates the importance of a «value-semantic» component as an extension of traditional functionalist approaches. A structured model of the conceptual framework is proposed, comprising philosophical intent, semantic coding, functional topology, morphological synthesis, and contextual adaptation. The findings demonstrate that a clearly articulated concept ensures coherence of design decisions, supports integration within social, cultural, and environmental contexts, and enhances both sustainability and expressive quality. The results highlight the role of the architectural concept as a methodological instrument that maintains design integrity throughout all project stages. Emphasis is placed on the need to preserve conceptual consistency when integrating contemporary tools and interdisciplinary knowledge. The study confirms that a well-defined conceptual framework significantly improves the effectiveness and quality of architectural design. The proposed approach can be applied in both professional practice and academic research to strengthen conceptual rigor and design outcomes.